Trademark registration

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Trademark, is the visible sign able to distinguish goods or services of natural persons, legal persons or other organizations with that of others. A trademark is an effective legal guarantee for setting up good image of its company, and a exclusive trademark for goods or services in accordance with the provisions of trademark law as granted by the State Trademark Administration to natural persons, legal persons or other organizations within a certain period of time.

Trademark shall possess distinctive characters:

means the trademark should have characteristics enough to make the relevant public to distinguish the goods.

The role of a registered trademark

have the functions differing various goods or services; promote producers or operators to improve the quality of products or services; be conducive to market competition and advertising; trademarks are the property of intangible;

Trademark registration application review process

Determine the trademarks, goods and services - inquiry - submit an application of registered trademark documents - format review by Trademark Office - substantive examination - preliminary approval notice - objection period - grant trademark rights

Registration preparation

1. Trademark inquiry. Trademark inquiry means the trademark registration applicant or his agent, before the application for registration of its trademark, inquiries whether there is a existing same or similar applied trademark on the principle of voluntary inquiry.

2. Determine the categories of proposed registered trademark and its designated goods.

Information submissions

1. To applicants in the name of enterprises, institutions and individual businesses, “business license” copies with official seals shall be submitted while copies of ID cards and individual business licenses shall be submitted as for natural persons.

2. The Power of Attorney shall be submitted in case of agency handling.

3. Completed trademark registration application shall be filled out.

4. Five copies of black and white reproductions of the proposed trademark shall be submitted, with not more than 10 cm, not less than 5 cm in its trademark pattern length and width. For those specified colors, five color patterns and one black and white pattern shall be provided.

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